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Customization vs Standardization, or What Amazon and Rackshack Have in Common

Tue, 27 Feb 2007 23:27:00 -0400

In early 2001, just a few months before Exodus filed for bankruptcy, Robert Marsh launched Rackshack. Unlike his struggling competitors, who typically built servers to spec, Robert sold $99 Cobalt RaQs. Only one configuration was available, and orders were provisioned instantly and automatically. And instead of demanding multi-year commitments, Rackshack offered month to month service. By the time I joined the company in early 2003, Rackshack (which later changed its name to EV1Servers) had become the world's largest dedicated server provider.

A year or so later, Robert unveiled EV1's private racks program during a customer gathering; two attendees signed up on the spot. Soon other orders starting pouring in, along with complicated network diagrams and super detailed server specs from customers who wanted their systems built just so. We did our best to accommodate any and all requests, which were a huge challenge to keep track of. Only much later did I learn about ITIL from Rich Bader over at EasyStreet. By that time, Amazon had already launched S3 and would soon introduce EC2.

Unlike EV1's Custom Order team, who gladly built whatever customers asked, EC2 sells only $0.10 virtual server instances. There's just one configuration available, and orders are provisioned instantly and automatically. Instead of demanding month-long commitments, Amazon offers pay-as-you-go service in 1 hour units.

According to Vinne Marchanadi from Deal Architect, pay-as-you-go is what large customers nowadays are looking for. (A former Gartner analyst, Vinnie now advises enterprise IT buyers on vendor selection.) He offers the analogy of plugging into an efficient power source versus buying fancy generators. On behalf of his clients, he says:

"Message to vendors - so long as you meet our security, privacy and compliance standards, we want as vanilla, standardized a service as possible. Sell us capacity by unit of consumption. We want to leverage all your economies - in financing, procurement, operations, everything. In return, we want to fit as much as possible in to your standards."

Another couple of years from now, will standardization again give way to customization? I think the answer is yes. And no. Amazon recently started offering Machine Image sharing. And VMWare's virtual appliance marketplace features about 400 listings. And SalesForce.com offers over 500 partner apps on AppExchange. And earlier this month Netvibes unveiled its universal widget API... It seems service delivery platforms will become more - not less - standardized, while each user will have increasing freedom to mix and match a wide range of interoperable applications into highly customized solutions. Doesn't that sound like the best of both worlds?

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iPhone Games and iPhone Downloads

Thu, 17 Jan 2008 23:01:05 +0000
Since the Apple iPhone came out having a smartphone was pretty cool. What lacked was the support games and downloads to those phones. I am glad the iPhone came around because now there are options. I love playing games when waiting at the doctors or sitting in airport. I was looking into the available options ...]

WordPress 2.5 Comes Out to Play

Wed, 02 Apr 2008 10:04:11 +0000
WordPress 2.5 has finally been released! Now before getting into the praise and changes, I just wanted to give the WordPress team credit for one thing. Out of all the major WordPress upgrades I have done, this is the first time nothing has screwed up after I made the move. Big congrats ...]

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Well, my first official review. In this review I will be covering a brief
outline of the hosting website, hostican.

I�ll start things off by simply saying, �wow.� In these first few days, I could
not be more pleased. I switched from using the hosting company HostMonster.com.
Let me confidently say that I made the right switch.

First things first, service. I had to call HostMonster about 2 times initially
when I joined them. What a pain! There was a line every time I needed to talk to
a representative, and I�ll add that their �Hold� music is just plain awful. When
I switched to hostican, I called them up, bam, talking with a person
immediately. No waits, no ear-ripping music, nothing except good �ol people to
talk to. Not to mention their demeanor and manners. I must say, my experience
with their service has up to this point been absolutely seamless.

Now lets move on to hosting. The best thing about their hosting, in my eyes, is
the simplicity of their two different plans. They are both relatively
inexpensive, come loaded with lots of useful features, and have some great
resources available. The base plan comes with 200GB of disk space, 2 domain
names, one FREE domain, 2,500GB of monthly bandwidth, along with being
e-commerce enabled. Impressive. Remember, that is just the basic plan, only
$6.95 per month.

Now I will admit I haven�t had a whole lot of time to mess around with the
control panel, however they do offer a demo control panel for anyone interested
in looking at that, just go to their site. Now there was one feature that
ultimately switched me to hostican - Wordpress. I�m sure there are lots of other
dedicated hosts that offer wordpress, but hostican made it so simple, it was
absolutely unbelievable. You just go onto control panel, click install
wordpress, and bam, there you go. Dont forget that hostican also provides tons
of free video tutorials on everything from setting up email addresses to
managing files in control panel. I however will only be using the WordPress
features, so the rest of the control panel is up to you to test.

The last thing I will write about for now that really grabbed my attention was
their affiliate program. It is quite amazing I must say. It�s free to setup, you
dont even have to have a domain hosted with them to make an account. Basically,
they pay you �X� amount of dollars per person that signs up using your unique
link. The rates are $70 for the first 4 people you get and $90 for everyone
after that (This resets every month). Also, you can get higher rates if you are
able to refer over 10 people every month. Talk about big money! I signed up for
this right away, and I have their advertisement in my top header that goes to my
unique link. If you sign up under that, you help me and you dont have to pay
extra fees, hidden fees, nothing like that. So if you are in need of a host and
are in a giving mood, feel free to click that Ad up in the top header for
hostican.com.

Well, thats my very simple and basic review. My overall impressions of hostican
are perfect. Up till now things have been smooth, simple, easy, fast,
everything. I would definitely recommend their services to you, and remember,
click my affiliate link to help me out! Overall 10/10, excellent hosting
company.

Click Here to go to hostican website.

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